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Baby Product Packaging – Design to Final Concept

Creating a new skincare line of products to target the world of babies, can seem daunting. There is a lot to consider when designing a baby product packaging concept. The packaging type, brand, colour and liquid contents have to be thought through. With this dilemma in mind, we decided to create a range of products that can target the baby skincare and toiletry market. All the products in this article can be purchased through Raepak. We understand that looking through thousands of products and option variables can take time, and be confusing. We hope this little article can help out.

Baby Dispensing Solutions

Dispensing pump options can be vast. Each pump can handle a different viscosity, dosage and comes in a range of neck sizes to fit different bottles. Dispensing liquids also comes in products such as airless containers or bottles with flip caps and spray pumps. The following graphics show a range of bottle and pump options suitable for baby products. Our in-house designer has also added colour variables and splashed on some simple brand ideas.

Product SKU: Al-40-15 A beautiful airless container with built in pump. This type of product is perfect for baby lotions, creams or bath time soaps. The display of colours shows a soft pink, baby blue, lemon yellow and olive green finish.

Product SKU: LD-58-3-33 We decided to use this soft, round ball dispensing pump as it looks fun and exciting. This Dispensing pump can also be used for a range of skincare products.

Product SKU: LU-01-2-01 When it comes to soft baby skin. You may consider a gentle baby hand soap or body wash. This bottle and pump work in harmony to create a finished brand that will be remembered by the consumer.

Product SKU: LD-31-15-00 We chose this dispensing unit as it very large and easy to use, especially when sorting out that little tiny baby. We understand how difficult it can be. The last place you want be is fiddling around with cosmetics packaging, when in full-on baby change mode. This pump has also been placed on a larger bottle. A great option for skincare lotions or cleaning essentials.

Product SKU: AL-06-11 As airless dispensing containers have been on the rise for sometime. We have shown a popular design with hints of baby pinks and dashes of boyish blues on the snap-click lids. These types of airless containers are seen as premium cosmetic solutions.

Alternative Baby Packaging Solutions

You may have had an idea for something that is not on the market yet. Maybe you want to offer up an already existing product range and wrap it up differently. This happens all the time, especially if you are targeting a particular market. With this in mind we have decided to put together some alternative packaging design options.

Product SKU: CR-44-2-00 This dispensing pump has a particle job. It’s very good at delivering high viscosity creams with a particular dosage. Here we have a simple packaging design concept with plenty of vivid colour options.

Product SKU: CR-59-2-00 Another cream pump with a transparent neck. This pump option sits beautifuly on a curved bottle which looks stylish and holds a premium finish.

Product SKU: AJ-62-14 Simple jars can also help with baby moisturising or other skincare needs. These jars can be 100% recyclable, come in a range of different sizes and be easily branded to you final colour options.

Product SKU: AJ-61-14 Another beautiful jar which ranges from 5ml all the way up to 250ml. Talk about continuity with your product options.

The Brand Mascot Let’s finish off with a little fun and add a brand mascot. Raepak offer a huge range of bathroom gift set ideas. A perfect way to finish off a cosmetic treat for your loved ones.

Baby Product Packaging – Branding It All Together

Throughout this packaging design process the designer put together a range of different logo’s with the same style. This is sometimes a good starting point before the final concept is decided. Mix and matching product types, colour and even backdrop colour options gives you perspective. We have put a collection of the above products used to create a final simple brand. We hope you enjoyed this exercise as much as we did creating it. If you need some help or a little more inspiration. Get in touch and let us know.

Credits with thanks:
Baby Graphics Designed by Freepik.
Photo by Michal Bar Haim on Unsplash

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Katherine Oakes

Katherine is a senior account manager with a wealth of experience in the packaging industry. Katherine has the ability to match customers needs with the perfect product for many different market sectors. She is responsible for launching the new Raepak gift set range last year, which is very popular at the moment. Katherine enjoys spending time with her family and loves the occasional romantic novel.

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