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Getting Your First Beauty Product to Market

If you’re a cosmetic fan and know your lipstick range from your compact cases, why not launch your own brand? It’s not an easy project but it is possible. There is plenty of space in the beauty industry for new brands to pop up and offer something completely different.

So where do you start and how do you look at launching something fantastic? Let’s look at some beauty product tips to get you started.

#1 The Brand

A difficult dilemma but one that is worth the journey. Building a brand name takes time and discipline. The product has to be right and your target market even more so. You need to have an agenda and work towards building a reputation. This might be an offering on eBay, Etsy, car boot sales, small marketplaces or craft fairs. You may even consider exhibiting and offer a beauty product to resellers.

Victoria Beckhams Lipstick Range

Once you have a made a small profit, you could consider opening an online shop. Companies such as Shopify or WordPress offer e-commerce capabilities. Building an online presence also takes time. In today’s web matrix you will need to consider SEO (Search Engine Optimization). You can also consider social media targeting to get brand exposure.

Some brands can hit it off quickly while others can take years to build.

#2 The Product

First, you want to start off with a product in mind. There is a whole world of colour cosmetics to choose from. You might be thinking Mascara! or perhaps some kind of wacky coloured lipstick scheme. You may even have an idea for some sort of organic liquid moisturising solution. There is plenty to choose from. Some basic colour cosmetic products include:

  1. Lipstick
  2. Lip-gloss
  3. Compact Containers
  4. Cosmetic Jars
  5. Cosmetic Tubes
  6. Cosmetic Pens
  7. Eye Liner / Dipper
  8. Powder dispenser
  9. Cosmetic roll-ons
  10. Mascara.
Luxury Mascara Case

#3 The Packaging Design

Once you have decided on the product. It’s time to come up with the cosmetic packaging design, labelling and colour scheme. This is an exciting process and there is plenty of companies who can help get your product to market. Raepak offers plenty of benefits. Some include free storage, free sample requests and dedicated account managers. Alternatively, you may want to use a supplier such as This company allows you to buy directly online and deals with very small orders.

You want to be in a position where your supplier talks to your labelling company. This way once you grow, you can order larger numbers to deal with any spikes in demand.

Compact Container Design

Some product decoration options can include colour matching, hot foil blocking, silk screening, water transfer or metallisation. All these techniques can make your product design look amazing.

#4 The Product Contents

Once you have settled on your product design, it’s now time to fill it with the liquid or solid contents. You will need to talk to a filling company. Again, there is plenty to choose from. A good packaging company will recommend someone to you that is easy to work with.

Finding a good filling company will help with what you have in mind. They can talk to you about many different options and can show you ideas that you haven’t considered.

Multi Coloured Lipstick Filling Ideas

#5 Price Points and Market Segment

It might be wise to compare your product to what’s on the market today. Get some price points and try to position yourself to tempt buyers into choosing your product. A big brand with years of experience should have higher price points. If you’re starting out and no one knows who you are, it might be wise to have a lower price range.

You should have an understanding of your target market. This could be age range, gender, luxury, affordable or mid-range. You can even consider trending factors, locations or focus on a niche market.

Here are some marketing ideas to consider:

  1. Holiday sets
  2. Club scene – nightlife
  3. Everyday wear
  4. Teens
  5. OAP
  6. Sophisticated – luxury
  7. Timeless or modern
  8. Vintage
  9. Seasons – Winter – Summer
  10. Beauty hacks or trends
  11. Domestic & Commercial
  12. Skincare, beauty, Hair and hands

This article should give you a basic insight into what it might take to get started.


Pauline Garrad

Pauline heads of all the finance for Raepak. She runs a tight ship with expenditure, sales and costs. If it doesn’t balance, Pauline will get to the bottom of the problem. Pauline enjoys gardening, pilates and baking.

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